Sitting on the bus the other day staring at the traffic, something caught my eye. It was a delivery van, but not just any old delivery van – this one was delivering smoothies for Innocent. The reason it caught my eye? It was totally covered in grass. I could not take my eyes off it – what a fantastic image, contrasting the greyness of the London traffic, a van covered in grass, it was vibrant and alive! I decided to study people's reactions... IT REALLY GOT NOTICED! Almost everyone in the vicinity gave it a long, hard stare. What a wonderful idea, what a brilliant piece of advertising, what a great brand differentiator... and what fantastic fun!
It makes one wonder why so many companies shy away from doing things differently; afraid to make a statement, happy to disappear among the crowds. Why is this so when the brands that do stand out, the ones that do indeed 'think different', are the ones that we as consumers fall in love with and find irresistible, we desire the products they sell.
Let's do something that gets noticed, call Sectorlight on (0)20 7659 4990.
Noticed by Justin Morgan