One of the most innovative campaigns we’ve seen in recent years is the Tesco’s use of billboard shopping in South Korea. Tesco, known as Homeplus locally, was second in the market and had fewer stores than E-Mart. Tesco’s market research showed that grocery shopping was a dreaded task for most consumers. Tesco realised that mobile technology could help shoppers by bringing the store to them. How? Tesco ingeniously implemented virtual shopping aisle displays at subways which looked just like real stores, albeit 2D versions. Images of the products were presented as if in a real store and itemised with QR codes. By scanning QR codes with their smartphones the product would land in shoppers’ virtual baskets and once paid for, the goods would be delivered shortly after the purchaser got home. Tesco saw its business results increase by 130% which took the company to no.1 in the online market and squeezed their competitor’s lead to a nominal percentage offline.
• In the past day, more data was created than in the entire history of civilisation
• QR code uptake increased 4589% from early 2010 to early 2011
• Print ads containing QR Codes grew from below 1% of all print ads in January 2011 to in excess of 6% of all advertising by December 2011
• In July last year a Ferrari, a Bentley and a house in the South of France were all purchases made by mobiles on eBay
• Mobile now accounts for $7 billion a year of Paypal transactions
• More people have access to mobile phones than have access to electricity or drinking water
Sectorlight offers full digital solutions
including QR code technologies, apps, websites
and interactive presentations.
For more information please contact Nicola Trykosky +44 (0)20 7255 5250 firstname.lastname@example.org