One hour per second

clock February 1, 2012 17:25 Posted by author Justin


Google has just announced this amazing statistic and it’s so phenomenal that they have created a really fun website HERE using 
animated infographics to visualise those staggering statistics. 

Not only is a staggering amount of video being uploaded 
- currently around 80 million YouTube videos are viewed every day. With statistics like these it’s surely one of the most watched mediums in the world. The range of videos is countless, from ‘Nyan cat’ (now viewed over 61 million times), to corporate brand and viral videos – which is the area of particular interest to us. A powerful direct marketing tool indeed, as the statistics show, it’s a chance to make an emotional connection with a potential audience of a size previously unimaginable. To explore this potential, get in touch - we’d love to help you. 


Warm, polite, intelligent and funny

clock January 17, 2012 17:59 Posted by author Justin

 This is possibly the best business card I’ve ever seen.


The story goes that, comedian and actor, Steve Martin was approached by so many fans, asking for his autograph and for him to say something funny, that he had these cards produced.

 

Okay, so it’s not technically a business card but it’s close enough and demonstrates that business cards needn’t be bland and formulaic. They’re a great opportunity, frequently missed, to be distinctive and sometimes even... witty. This helps create that most desirable and elusive effect of being memorable.

 



Augmented Reality

clock November 30, 2011 17:37 Posted by author Justin
In this age of digital consumption brands, and advertisers, are having to work harder to win our attention. Interactivity, animation, tailored and personalised marketing is, therefore, becoming more and more common.
 
Augmented Reality (AR) is a live, view of a real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. This technology can be used in a fantastic and fun way to engage and connect with an audience - as two recent examples shown below illustrate:
 
 
 
Disney: Stand opposite the big screen in a specially marked circle which is being filmed and broadcast in real time. You will be virtually joined by Disney characters, who interact with you on the screen.

 
National Geographic: Willing passers by interact with dolphins, dinosaurs, leopards and more...
 


Please, please, please

clock November 18, 2011 16:28 Posted by author Justin
The superb new John Lewis Christmas ad - artful, heartwarming and brilliantly-crafted storytelling. Truly wonderful.


Rethink possible

clock November 3, 2011 15:20 Posted by author Justin
A very nice brand re-positioning movie for AT&T. No longer just a big corporate – they now engage and inspire.


The New York Times Magazine: The making of a cover

clock May 4, 2011 11:46 Posted by author Justin

On their blog, The New York Times share an interesting insight into the processes that went into creating one of the front covers for their magazine. The article shows, with explanatory descriptions, the creative journey from initial designs through to the final artwork.

See the full article here: The making of a cover



Bass Notes

clock February 25, 2011 09:36 Posted by author Justin

A new exhibition on influential graphic designer Saul Bass brings together a collection of his film posters, film titles and film festival posters.  Bass’ work is instantly recognisable - breaking all conventions in the 1950s and 60s, Bass virtually invented film titles as we know them today, and he was the first to synthesize movies into compelling brand images.

 

In a period when imagery is so easily manipulated electronically, Bass reminds us that a strong idea is always at the heart of great design. His work is as refreshing today as ever.

The exhibition is on at the Kemistry Gallery, London untill 17 March.

www.kemistrygallery.co.uk

 



Monet 2010

clock September 29, 2010 18:03 Posted by author Justin

Wow - this is a truly beautiful website created for the 'Monet 2010' exhibition in Paris. I recommend following the 'Journey' route. A masterpiece.

www.monet2010.com

  



Here's to the crazy ones

clock September 10, 2010 09:31 Posted by author Justin
Here's Apple's Steve Jobs pitching the 'Think different' campaign from 1997. Apologies for the poor sound quality on the clip but it's worth perservering with.


Lighthaus wins ‘Visualisation Pro of the Week’

clock July 30, 2010 14:58 Posted by author Justin

Luis Cardoso from Sectorlight’s state-of-the-art digital imaging company, Lighthaus, has been awarded the prestigious ‘Visualization Pro of the Week’ – for his image of the Hotel Palacio patio in Lisbon. The award is judged by the moderators of CGarchitect.com – the leading online magazine for architectural CG artists and architects who specialize in 3D computer graphics and illustration – it has 50,000 permanent worldwide members. Well done Luis!

 





Google Earth alphabet

clock July 13, 2010 10:10 Posted by author Justin

Here’s a an original and creative use of Google Earth by Thomas de Bruin. He has created an entire alphabet from images of natural features and buildings found using the software.

 

He spent a week working on the alphabet which includes uppercase, lowercase, numbers and punctuation. Most impressive is that he found all the characters in his home country of The Netherlands.

Googled by Justin Morgan



When words speak a thousand pictures

clock March 30, 2010 17:30 Posted by author Justin

Poetry, wrote Samuel Taylor Coleridge, is the best words in the best order. The new poster campaign for Tate Britain doesn’t employ a single picture or piece of art – it communicates purely through the power of words alone. It's very fresh and very original – the posters imagine brand new collections based on selected (and otherwise unrelated) pieces from the museum’s permanent collection. For example, one is titled “The I HAVE A BIG MEETING Collection” and reads like a self-help guide for business meetings. It says: 


‘Meetings, meetings, meetings… all of them important, all of them crucial. How crazy is today’s world? Anyway, if you need a hand with a meeting, this Tate Britain Collection is designed to help you look good and ooze confidence. Lesson one: Important matters should be treated as small matters. In Room 6, Harvest Home by John Linnell should help you achieve this state of mind. You can almost breathe the fresh air from a stunning golden afternoon. Fill your lungs with its greatness, and always remember to make yourself bigger before entering a room. Now it’s time to take a look at a champion. Teucer by Sir Hamo Thornycroft, near the Millbank entrance, portrays one of the heroes of Homer’s Trojan War. This monumental bronze archer teaches us to never lose focus on what we’re aiming for. Now we need to work on your look. Eyes are the most powerful weapons in meetings. Stare at the portrait of Queen Elizabeth I in Room 2. Study her eyes and her pose because she’s the model to follow. Don’t even dare to leave the room until you’ve nailed that look. Finally spend some time in front of The Battle of Camperdown by Philip De Loutherbourg. This breathtaking sea battle dominates Room 9 completely. Meetings are often a lot like this, but take heart from the fact that this painting still depicts the precise moment of victory. So off you pop bravery’s the name of the game, and remember, for maximum effect, we suggest you experience this Collection twenty-four hours prior to your meeting.’

Other posters in the campaign include: “The I HAVE A HANGOVER Collection”, “The I’VE JUST SPLIT UP Collection”, “The IHAVEN'T BEEN HERE FOR AGES  Collection”. Each poster takes us on a themed journey describing the artworks in a very new and engaging way. They capture the imagination of those that read them - even those that might not usually consider themselves museum go-ers... and that's no mean feat.

Read and re-read by Justin Morgan



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